Netflix
Kids & Family
Netflix Kids & Family
The main identity was Netflix kids. Animation by Hello Monday/Dept.
Netflix Kids
& Family
In collaboration with Netflix and Hello Monday/DEPT® we crafted a unified visual identity for Netflix Kids & Family. The goal was to create four unique yet cohesive identities that resonate with the specific age group. The overall visual language embodies a delightful, welcoming, and adventurous look & feel — reflecting Netflix's commitment to inclusivity.
The iconic red color plays a key role in unifying the identities.
The cloud-like stroke symbolizes the safe space and translates well across languages and cultures.
Vibrant colors, rounded shapes, playful typefaces, and bouncy motion utilize a joyful and friendly experience.
The individual identities have their own color scheme, visual elements and motion style. Animation by Hello Monday/Dept.
The red color, font, and stroke treatment provide a unified identity.
Each identity embraces unique features, ensuring a cohesive yet age-specific experience reinforcing that Netflix is for EVERYONE.
Collaboration
Hello Monday/Dept
Credits
Johanne Bruun Ramussen
Saskia Wilson
Patrycja Hølm
Ellen Marie Hvam
Saúl Hernández
Michal Leonczuk
Mie Sophie Bak