After the updated Google Play logo, they wanted a brand refresh that would elevate the platform's content and form a joyful and useful experience for their users, content partners, and team. Together with Google Play and Hello Monday/Dept, we created an extensive and flexible design system with a diverse and dynamic visual language while staying true to the parent brand. A design system that informs, engages, and inspires  - no matter the media.

Shapes became the base of the visual style and works as containers and backgrounds. As a part of the delivery, we created an extensive library of templates, shapes, colors, textures, and gradients, along with a detailed and functional guide. The visual language of the system forms a friendly, dynamic, and playful identity.

The system's flexibility easily works with internal and external assets.